To promote the practice of a doctor, SEO alone may not be the best answer any longer. In an increasingly competitive online environment, the doctor or dentist SEO strategy must be integrated with an equally sound PR strategy. How far the doctor’s website is being actively talked about on the Internet and social media networks makes a crucial difference to its search engine rankings.

To achieve this tough goal, it is important to create a cohesive strategy that combines the forces of SEO, PR and marketing communication. Most valuable back links, exposure on social networks, and useful online relationships are achieved when doctor SEO and PR come together. There is a growing opinion among online medical marketing experts that a regular dialogue must occur between the PR and SEO teams to achieve the most effective results.

For example, when a Press Release is being developed for a doctor or dentist, SEO team should be actively involved in the process. Critical keywords and links should be infused before the press release goes public. PR team should also have a good understanding of various SEO elements to help achieve the best results.

To outperform the competition, it is important to develop an SEO-friendly medical website, and SEO-friendly news and PR content. Keyword optimization process should not be restricted to the web content alone, but must be applied across all channels of online communication, including PRs.

Doctor SEO experts can offer special skills to help PR teams achieve better publicity. Competitor online analysis and link building research can provide the public relations teams with new online destinations where the doctor or dentist can submit news, events, stories, commentary and industry insights.

Doctor and dentist SEO professionals can also search the Internet for stories that have achieved good exposure for competitors. They can help identify market gaps which can be then exploited by the medical PR experts to the best marketing advantage of the doctor or the dentist.