Search engine evolution has taken place in gigantic strides over the last two years or more. The evolution still continues at a fast pace, and it is high time that dental website owners wake up to the new SEO realities, if they wish their sites to achieve credible search rankings. Dental marketing experts who continue to live in the past and stick to the old SEO practices, their websites are likely to become a relic of the past sooner than later.

Go for Robust Content

The websites that continue to be weak on content, and rely excessively on dental SEO techniques to push up their rankings, are no longer going to be able to dodge the search engines. It is time to realize that content is finally becoming the king, and Google and other search engines are increasingly finding ways to differentiate between strong content and thin content.

Leave the Obsession with Reciprocal Links

Reciprocity in link building is no more a great idea that will help optimize your website with the search engines. On the contrary, it is very likely to downgrade your site rankings with the leading search engines. Genuine, high quality, one-way back links are what the search engines are looking for. The time of “You-scratch-my-back-and-I’ll-scratch-yours” kind of links is now up. Stay away from such temptations.

Avoid Press Releases that are not Newsworthy

Reckless use of free press release distribution is not going to earn you any brownie points with the top search engines any longer from a dentist marketing perspective. Unless the press release really carries substantive news that makes the readers sit up and take notice, the search engines are not likely to bother about such press release campaigns.

Pay Attention to Social Networks

Social media networks are no longer the exclusive domain of college going kids. Their reach has widened across age groups, across cultures, across all kinds of boundaries. Search engines have become highly sensitive towards social media activity. Therefore, stop ignoring the SEO power of social networks, and start working hard on integrating your dental SEO strategy with social media activities.