Online videos are one of the fastest and one of the most potent ways of reaching out to your target audience. Each minute, 100 hours of video is being uploaded to YouTube; each second 5 tweets containing a Vine link go out; and Instagram already has 150 million users. Furthermore, according to Cisco, online video users are expected to reach 1.5 billion in 2016. Given these statistics, it is imperative that you incorporate video marketing into your veterinary practice brand building strategy.

Vine is on Fire

Twitter’s up-to-six-seconds-video platform, Vine is revolutionizing the world of video content. Since its launch in January this year, this community-based mobile/social video application has been put to good use by a number of leading brands who recognize that “short” and “worthwhile” bits of video content is excellent for reaching out to their target audience. The biggest selling point of Vine is its short six-second-loop video format which allows users to film, upload, and share videos over social media platforms – all with relative ease.

Here are our quick tips on using Vine

You can use Vine to share six seconds (maximum) of video footage over social networks such as Facebook, Twitter, and over Vine’s very own native social network. This powerful app can connect together little bits of nonconsecutive video content into a great looking montage.

Showcase your practice brand – create a six-second video which effectively showcases your brand, products, and service offerings in action. Videos that are useful and entertaining rule the world of video content – produce a short “how-to” clip or a demo video for a new service, or create a video about an interesting/useful aspect about your veterinary practice.

Engage and entertain – focus on creating video content that is humorous, engaging or inspiring and you will have your target audience coming to you for more. More importantly, be authentic; this is not a platform for hard selling so focus on showcasing what your veterinary practice brand stands for in a way that is fun and informative.

Vines over Text Messages – thinking of sharing a quick tip or do you have a news announcement? Instead of using text, send the message through a Vine which can be far more engaging and interactive. Messages delivered via the short video service can enhance the impact of the messages; it can help in putting a face to your veterinary practice brand which in turn can help fostering connections on a personal level.

Get your fans to contribute – Vine is trendy, and with the number of iPhone users on the rise, why not get them to contribute! Encourage your clients to contribute via contests or plan inspiring ideas which inspire participation from your target audience. You could even ask clients to submit Vines based on a specific idea which aligns with your veterinary practice brand.