Veterinary marketing is becoming competitive by the day. Pet owners today want only the best for their beloved pets. From pet food to pet products and toys, and pet healthcare, including a veterinary practice of their choice, everything is up for scrutiny. However, unlike in the good old days when “word of mouth” advertising was considered the best and most effective form of marketing for veterinary practices, pet parents today are more invested in digital media as a means of finding a veterinary practice for their pet. They are highly active over the Internet and over various social networks. This is why veterinary practices need to establish and dominate their presence both online and in the social space.