One of the most important aspects of a website design is its potential to convert site visitors into leads. How well a medical or dental practice website converts can be instrumental to the success of a practice. This is one area that practices worry about the most because the Internet is filled with websites that market healthcare facilities and actively target the same audience base.

Here are 3 easy ways in which medical and dental practices can increase their website conversion rates while reaching out to potential patients –

Keep it Simple

How well you are able to relay your message to both current and potential patients is one area that practices need to focus on. Ensure that your medical or dental practice website features up-to-date, accurate, and simple to understand content that is both educative and relevant. This is one way of ensuring a steady stream of visitors to your practice website. When it comes to actual website design, steer clear of a clustered look. A simple medical or dental practice website design has far greater visual appeal.

Include Trust Elements

Building patient trust is crucial to the success of a medical or dental practice. In the absence of face-to-face interaction, practices need to focus on alternative ways to engage with current and potential patients. Use your practice website to reach out to your target base by incorporating trust elements such as patient testimonials, practice videos, and success stories. This allows potential patients to learn about your medical or dental practice and the kind of services you offer and helps in establishing your credibility.

Offer your Visitors a Positive User Experience

Potential patients are looking for a user-friendly experience over the Internet. If your medical or dental practice does not support a user-friendly design, potential patients will leave quickly.  Everything from how easy it is for visitors to find information on your practice website to how easy it is for them to navigate between pages matters. A medical or dental website should provide its visitors with website navigation that is both simple and intuitive. Practices also need to ensure that their website is mobile-friendly as an increasing number of patients are using their smart phones to look up health related information.