Veterinary online marketing has gone completely main-stream; hard-core practice marketing strategies, advertising, and online expansion are all a part of building brand presence. Veterinary practices keen on beating competition need to maintain an enigmatic web presence and a highly engaging and interactive social media presence as well. Although text-heavy social sites such as Facebook and Twitter already enjoy impressive audience base, in the last couple of years, visual-based social sites have risen in prominence – Instagram is one among the leading pack of visual-based sites that can offer substantial veterinary marketing leverage.
Instagram as a Veterinary Marketing Tool – How to make it work for you?
As a popular photo and video sharing social network, Instagram users can quickly and easily transform short video clips into engaging and entertaining video content. If leading brands such as Ben & Jerry’s can make Instagram work for them, there definitely must be dedicated and deliberate marketing scope for other businesses as well; veterinary practices included. Here are some hot tips on how you can use this social platform to market your veterinary practice.
Trim the Frills
Focus on making shots feel light and fun as opposed to coming across as too serious or overly staged; display the unique voice of your veterinary practice brand.
Showcase your practice Essence
Don’t limit your presence to simple product and services shots; provide your target audience with a deeper glimpse into what your veterinary practice is all about. Tell a story, share an experience and connect with your audience.
Color Choice Counts
While warmer oranges and shades of red don’t work too well, cool colors such as blue can generate more.
Don’t go Crazy with Colors
Of course colors add to the vibrancy of any image, when it comes to visual appeal, less saturated pictures tend to work much better than images with an overload of vibrant colors.
Inspire a Generation – Move your Community
Animal rights, pet welfare, animal abuse are topics that every pet owner and animal lover instinctively and passionately embraces. You can use hashtagged campaigns to generate and encourage interactivity while also building strong communities.
Identify and use your USP
A major aspect of any marketing campaign revolves around using your unique selling proposition (USP) to capture the imagination of potential clients. Identify your unique veterinary practice angle and use it to create a connection with your audience.