Blogging is a great tool for building a repository of relevant content and information. It is also an excellent way of improving online visibility for your veterinary practice. “Author Rank” can boost your veterinary blogging and help in establishing your veterinary practice as a credible voice of authority. This is why “Author Rank” is important to your online marketing strategy.

What Is Author Rank?

Google continually focuses on delivering the best possible user experience for anyone searching the Internet for relevant information. This is where “Author Rank,” comes in – Google indexes every bit of generated content and “Author Rank” is the perfect tool for ranking the authors who provide content. Another issue that content authors face is having their content plagiarized or stolen. However, with “Author Rank” each piece of written content that is generated by an author is automatically linked to the Google+ profile of the writer.

Why is Author Rank Important to Veterinary Practices?

Google Author Rank and Authorship has increased in prominence and is mostly viewed in conjunction with driving SEO efforts. The search engine giant is building an entire ecosystem around “online search.” If veterinarians what their content attributed to them, authorship is necessary as it is an effective way of bringing together content strewn across the web, to link back your content.

What Google Authorship can do –

• Includes a photo of the author to search result

• Links to they author’s G+ Profile

• Shows the number of G+ circle the author is in

• Show links to other content generated by the same author

• It helps Google identify the credibility and authority

Google Author Rank Tips

• Post relevant and quality content which is important to your target audience on G+ on a regular basis.

• Interact with the people in your G+ circle and communities; it helps in spreading your credibility

• Write and publish content on credible sites to reach out to new audience and to increase brand awareness for your practice