A key aspect of all things Internet is “user friendly.” Everything from online tools and resources, to the way a visitor interacts with a brand over the internet is marked by ease of use. Medical practice websites in particular need to pay special attention to how quickly and easily a potential patient can assimilate the information provided.

Infographics in essence rule this area. They are easy to understand and can be used to deliver an accurate synopsis of critical points. What’s more is that these pictorial representations can easily be shared over popular social medica platforms including Facebook, Google + and Pinterest which means they command an extensive reach. Most importantly, if you can create a great infographic then the chances of it going viral are very high.

This then brings us to the obvious question of what goes into making a Great Infographic.

Creating Great Infographics

Most marketing tools that we use over the internet have already been around for a long time. The only difference is that they have been customized for use over the Internet and the digital marketing media. In laymen’s terms, an Infographic essentially presents information via the use of pictures and symbols with the intention of providing viewers with a quick understanding of specific concepts and ideas.

So if you are thinking of creating your own medical infographic, consider the following –

Simplicity is the key – The most important element behind the creation of a great infographic is simplicity. If viewers can pick up at a glance what you are trying to convey within a few seconds, then you have a winner on your hands.

Ensuring an Intuitive understanding – A great infographic brings together pictures and colors in a way which makes it easy for potential patients to quickly understand what you are trying to communicate. In an increasingly digitized environment, a clever play of colors, text, and pictures can provide an intuitive understanding of concepts which often words fail to deliver.

Attention Grabbing – The attention span of today’s consumer is extremely short. However, if you can create an intriguing medical infographic, not only will you have the attention of potential patients, but there is a very high chance that your infographic will go viral as an increasing number of people start sharing it.