Holiday season need not be big just for the retailers. Doctors and dentists too can leverage this season creatively to their marketing advantage and get more patients. Put your patients first this season, and do something to make their festivity more special.

One of the time-tested medical and dental marketing ideas for this season is to offer holiday discounts on some of your services, products and procedures. You may even consider giving some thoughtful gifts to the patients who visit you for treatment during the holiday season. Patients will appreciate it hugely, and it will make them know that you really care.

Holiday season is your big opportunity to build new doctor patient relationships. Introduce some cheerful holiday decor at your office. Let the patients feel at home. Thoughtfully created holiday ambience can do a lot to enthuse your patients visiting you for a consultation or treatment. It is difficult to find time for such small but thoughtful gestures, but they go a long way in enhancing patient satisfaction and building lasting doctor patient relationships.

If you are wondering about how to get patients to your office, consider a seasonally oriented SEO strategy for your practice. You can make effective use of your medical website by introducing a few design changes and innovations to match with the spirit of the holiday season. Publicize special offers and discounts for the season on your medical or dental website.

Put your social media networks to good use and get involved personally in promoting your social messages this season. It is worth investing your time on Google+, Facebook, Twitter, YouTube and other social networks during holidays. It will give you maximum visibility and impact because the largest number of people are likely to be active on these networks during the holidays. So gear up to give a new personal touch to your medical marketing efforts this season and see the difference!