Maintaining a steady stream of patients to their practice is one of the biggest challenges that doctors and dentists across the globe face. And as more “just around the corner” speciality medical centers spring up,  physicians with independent practices are hard pressed to offer health care services that include the latest advances in medical practices and technology. You can’t merely rely on a proven track record of providing exceptional healthcare services to secure your patient base.

The first step in deciding if you are the doctor for them begins with an online search. Potential patients assess a medical practice first on the kind of online presence it commands with respect to treatment options, associated services provided, and positive reviews and testimonials. However, when a simple search for a specific medical practice can pull up an exhaustive number of results, how do you get your website to stand out?

The Internet provides information with the click of a button. Potential patients want to absorb that information just as quick. And the easiest way to do that is through an Infographic.

What can an Infographic do for me?

Simply put, an infographic visually presents a plethora of information about your medical practice. What it does is that it cuts down in size the time a potential patient will take to go through your resource base of articles and blog posts. Instead of crowding the web user’s head with mind boggling stats and information, the Infographic simply brings all that information together in vibrant and attractive image.

Strictly going by SEO value quotient, images don’t score high because they are not picked up by search engines. However, visitors to your site who could be tomorrow’s potential patients will love them. A tastefully created infographic can help drive your SEO strategy as it will be shared by your target audience which in turn will enhance your link portfolio.

One of the biggest challenges in Google ranking is page load time. If a page takes more than a few seconds to load, people move off. But if you can have a pictorial representation of information and interesting stats that cuts right through the chase, you have a winner.

Think of an Infographic as Link Bait

Creating inbound links which navigate back to your website is critical to any SEO strategy. Because Infographics make it easier for a potential patient to absorb information, the chances of it being shared are much higher and this can lead to a robust array of inbound links to your website.

Creating Exceptional Infographics

As with everything else in SEO strategy, quality is of paramount importance. And this holds true even with Infographics. You can’t just scramble an image and throw in random, even if impressive, stats and expect it to deliver. A lot of research and hard work goes into creating a good infographic. This is where Ekwa can help you. Improving visibility for you website is a 24/7 job at Ekwa. We will work with you to collate, refine, and create an infographic which best represents your medical practice.