Holiday season is the busiest time of the year for most businesses. People are more than willing to loosen their purse strings and make some extra spending to celebrate the holidays. Internet research plays an important role in influencing the purchase decisions of shoppers during the season.

A study conducted by Google last year revealed that more than 75 percent of shoppers agree that Internet search influences their purchase decisions during the holidays. As a result, most businesses get into an overdrive with their online promotions to win a slice of the spending pie during this season. There is no reason why doctor and dentist SEO efforts should lag behind.

Here are three surefire holiday SEO tips for your medical or dental practice:

Add the Holiday Zing to your Medical Website

Come up with innovative promotional offers for Christmas and New Year to let your site visitors know this is a special time, especially for getting a cosmetic procedure done. With a special offer or a discount, you will be able to capture the holiday mood of your patients, and make them feel more connected with your practice. Additionally, you may make slight temporary changes to your homepage design or images to reflect the holiday spirit.

Reposition your Site Pages

You may be already aware of the kind of cosmetic or other medical or dental procedures that are more common during the holiday season. Allow your medical website to adapt to this phenomenon by repositioning your web pages and internal links. For a temporary time period, give more prominence to such links that are more likely to be searched by visitors. Adjust your keywords and anchor text slightly to match with the holiday health search trends.

Be Proactive on your Blog and Social Networks

Holiday season is the best time for a doctor or dentist to invest more efforts into their blogging and social networking activities. This is the time when an extraordinary number of online searchers, readers and social media followers are going to use the Internet. Therefore, any dental or medical SEO efforts made during this period are bound to achieve better results in terms of exposure as well as actual sales.