A brilliant medical website without a cohesive medical SEO strategy is quite like a limousine without gas – going nowhere. In a highly competitive and overcrowded online environment, even the best of websites can end up as non-starters, unless they are optimized adequately to attract the attention of search engines.

Achieving top rankings in search results requires that your medical website must outperform literally thousands of equally deserving websites competing for the top ranks. The hard fact is that there is space for only very, very few websites in the top rankings. A vast majority of Internet searchers will rarely look beyond the top 5 to 10 search results to get what they are looking for.

Considering the rewards that top page rankings can bring in for your practice, it is well worth the time and effort that it takes to let your medical or dental SEO strategy take full shape and yield results.

So why do medical SEO results show so slowly?

Before explaining the reasons behind the slow and time-consuming results of SEO, one needs to understand how search engines work.

Search Engine Optimization (SEO) provides Internet users with the opportunity to search the net for information by entering a variety of keywords into a search engine. From here, the search engine then pulls the relevant websites for the searchers to explore.

A focused medical or dental SEO strategy will augment the chances of a website being displayed on the search engine results, thus increasing the volume of targeted traffic to one’s site. SEO works by optimizing your website in such a way that it ranks higher among the top search results for relevant searches from the target audience.

So how does this happen?

Search engines use spiders to crawl through every page of your site. Once the pages have been read, they will be indexed and stored in the search engine’s database.

This alone is a lengthy process. As a result, older websites usually have a higher ranking compared to new websites, due to the time the spiders have had in indexing their pages. On a side note, I should let you know at this point that this is one of the reasons why most of Ekwa Marketing’s clients raving about their top page rankings and spectacular SEO results are actually long-standing clients who have shown the patience and trust in Ekwa, and allowed it to deliver outstanding results for their practice within a reasonable timeframe.

Time-consuming Components of SEO

Simply put, search engines are erratic in updating their search results. The updates can happen tomorrow or in two weeks. You have no choice but to wait.

The second aspect is implementing the right kind of design and content for a client website. This is a highly intensive and time-consuming process, which lies at the core of the medical or dental website’s SEO strategy. Google’s Panda and Penguin and other algorithmic updates have increasingly turned the focus on the originality, uniqueness and relevance of website content as the key parameter that determines website rankings.

The third crucial component of the medical or dental SEO process is the backlinks to the client’s website. It takes a considerable amount of time to attract high quality links. Authentic, powerful and relevant links are held in very high esteem by the search engines.

Furthermore, every single change that is made to the client website slows down the SEO process because the new content added to the site must be reviewed and tweaked for SEO.

However, the fruit of this painstaking and time-consuming SEO process can be very sweet. Many of Ekwa Marketing’s long-standing clients who have stood the test of time with Ekwa, have seen their practices undergo a complete transformation and achieved exceptional market dominance in their local areas.   SEO results also depend on the nature of your medical practice, and the size of your target market that you are looking at. The scale of competition in your area of specialization, and the number of high quality competitors within your targeted geographical area, will influence the amount of time it takes to optimize your website to bring it among the top search engine rankings.

All through your medical SEO strategy, you must remember that there are equally smart competitors out there in the field that are going to use the same keywords that you are targeting to trigger your website among the top search results. Your SEO strategy must be able to outclass every competitor in order to put your website on the very top of the ranking pyramid.

There is only space for one website at the top. That space can be yours if you have the faith, the focus and the patience like hundreds of super successful clients of Ekwa have already had, and have enjoyed an astounding growth in their practices.

Ekwa Marketing’s committed team of 120 experts is working round the clock to ensure that your medical website ranks at number one position for the maximum number of search terms in your primary city and its nearby areas.