If you keep a track of the number of visitors to your medical website on a weekly or monthly basis, you will notice that in each period the number may vary quite significantly. The numbers may suddenly zoom up in a particular month, and while you are still enjoying the exciting extra exposure, you may find that the very next month the number of visitors nosedives to a level that is even below that of an average month.

Why does this happen?

A number of factors may influence how many unique and how many repeat visitors your health website receives in particular time period.

Seasonal Factors

The sales of most of the products and services are affected by seasonal or cyclical factors. In terms of search engine marketing, the total number of people running searches related to your services is likely to be impacted by these trends. Therefore, during the peak season period, you may see the number of visitors on your website go through the roof, while during a low season period, the numbers may dwindle substantially.

Hot Trending News Item or Article on your Website

Sometimes your website may feature original or unique information about a new, revolutionary medical or dental product, procedure, technique or technology. Thousands of people may be searching for information in that area, and your medical or dental website may suddenly start ranking on top in search results for keywords related to that article. This may result in an avalanche of new visitors to your website for some time, until other websites catch up, or the information grows stale.

Powerful Back-links to your Website

You may be taken by a pleasant surprise if a high profile website or blog with a very large traffic of visitors links back to your website for a particular piece of content. Your website is likely to experience a sudden upsurge in traffic, which in large part may include first-time visitors from the primary website that established a link with it.

Why do you need Ekwa Marketing?

We at Ekwa Marketing consistently strive to increase the total number of organic visits your site receives. We measure our monthly performance in terms of how many unique, targeted visitors a client’s site received, how those visitors used the site, and what they searched for to find the site.

One of our key goals is to achieve a constant growth in the total number of organic visitors to a client’s site every single month. However, search factors of the macro environment such as seasonality do play a significant role in influencing the traffic figures from month to month. Therefore, you can expect to see a pattern of fluctuation in your monthly report stats as well.

We at Ekwa understand that we do not have a direct control over macro search trends to govern the search of your target audience. However, we do the next best thing. We continually work to put your website in the most effective position to grab the highest percentage of the targeted search traffic, and grow it over time by leveraging the knowledge and experience of the team of 120 experts we have working for you.