November 21st, 2013 | Search Engine Optimization
As per the recent comScore networks numbers, Google commands 67 percent of the U.S. search market, followed by 16.5 percent for Bing and 12.1 percent for Yahoo. Healthcare professionals who are active on the Internet, write blogs, columns and other online content, and engage on social media networks should know that having a strong presence on Google+ is likely to boost the prospects for their online content in the future. What is Google Authorship on Google+? Through its social network, Google+, Google is providing an opportunity to original and prolific content promoters on the Internet, including healthcare professionals, to add … Continue reading “Are you Building your Google Authorship on Google+?”
November 20th, 2013 | Search Engine Optimization
The average number of daily searches conducted on Google in 2012 was 5.13 billion. That itself should explain why it causes worldwide ripples when Google officially announces that it has tinkered with its search algorithm yet again. What is a Search Engine Algorithm? A search engine such as Google or Bing must sort through billions of web pages when a user searches online for a keyword or key phrase sitting anywhere in the world. The search engine uses a complex algorithmic formula to come up with the closest possible search results in the shortest amount of time to satisfy the … Continue reading “Has Google’s New Hummingbird Algorithm affected your Medical Website Rankings?”
November 7th, 2013 | Search Engine Optimization
As per recent comScore figures, Bing’s share in the U.S. online search market has risen to 17.4 percent, which is 13 percent higher than what it was a year ago. While Google continues to remain the dominant search engine by far, but Bing’s slow but steady growth has made it a significant player in online search. If your medical or dental website has already achieved good search rankings on Google, it makes sense to divert some of your focus towards Bing and make a mark there as well. Backed by Microsoft Microsoft, the owner of Bing, is a powerful competitor, … Continue reading “The Growing Importance of Bing for Medical Practices”
September 18th, 2013 | Search Engine Optimization
A recent consumer review survey from BrightLocal has provided interesting insights into the growing power of local search for doctors and dentists. The effectiveness of local search has improved significantly over the last two years. The study showed that 37 percent of consumers used Internet search to find local businesses at least once per month, and a whopping 95 percent of consumers used Internet search to find local businesses in the last one year. Right Time, Right Place The goal of local SEO is to ensure that a business or service is present at the right time at the right … Continue reading “Study Reveals Local SEO Bringing in New Patients for Doctors and Dentists”
September 18th, 2013 | Search Engine Optimization
One of the most important aspects of a website design is its potential to convert site visitors into leads. How well a medical or dental practice website converts can be instrumental to the success of a practice. This is one area that practices worry about the most because the Internet is filled with websites that market healthcare facilities and actively target the same audience base. Here are 3 easy ways in which medical and dental practices can increase their website conversion rates while reaching out to potential patients – Keep it Simple How well you are able to relay your … Continue reading “3 Ways to get your Practice Website to Convert”
August 26th, 2013 | Search Engine Optimization
One of the most effective ways in which medical and dental practices can engage and reach out to their target audience is through blogging. In addition to establishing their expertise, practices can use their blogs to deliver accurate and up-to-date information about various issues to their target audience. Although blogging does take a little time and effort, medical and dental practices stand to benefit in a number of ways. Here are 3 ways in which blogging can optimize your practice brand and help you connect with your target audience – Enhances your SEO efforts – One of the best ways … Continue reading “3 Ways Blogging can Enhance your Practice Brand”
May 17th, 2013 | Search Engine Optimization
A key aspect of all things Internet is “user friendly.” Everything from online tools and resources, to the way a visitor interacts with a brand over the internet is marked by ease of use. Medical practice websites in particular need to pay special attention to how quickly and easily a potential patient can assimilate the information provided. Infographics in essence rule this area. They are easy to understand and can be used to deliver an accurate synopsis of critical points. What’s more is that these pictorial representations can easily be shared over popular social medica platforms including Facebook, Google + … Continue reading “Creating an Attractive Medical Infographic”
May 14th, 2013 | Search Engine Optimization
Maintaining a steady stream of patients to their practice is one of the biggest challenges that doctors and dentists across the globe face. And as more “just around the corner” speciality medical centers spring up, physicians with independent practices are hard pressed to offer health care services that include the latest advances in medical practices and technology. You can’t merely rely on a proven track record of providing exceptional healthcare services to secure your patient base. The first step in deciding if you are the doctor for them begins with an online search. Potential patients assess a medical practice first … Continue reading “Infographics in Medical Practice Marketing Strategy”
December 31st, 2012 | Search Engine Optimization
Recent Google algorithmic updates such as Panda and Penguin have caused confusion among many online dental marketing experts regarding their approach to dental SEO. Dentistry marketing has come to rely on search engine rankings for a dental website in a major way. In this situation, any confusion regarding dentist marketing and SEO strategy can prove to be costly for the dental practice. Here are four important dental SEO facts that should help dental marketing experts redefine their strategies in view of the latest search engine updates. Fact 1: Dental Keywords Need Not Match Precisely Leading search engines such as Google … Continue reading “Four Dental SEO Facts Every Dentist Should Know”
December 17th, 2012 | Search Engine Optimization
A Pew Internet survey of 2010 revealed an astounding statistic that made medical Internet marketing companies sit up and take notice. Out of 3,000 respondents in the survey, more than 2,400 or 80 percent said that they had used Internet search for a specific health related keyword. When it comes to SEO for physicians, choosing and applying the most relevant health search terms on their websites forms the foundation of the entire medical SEO exercise. A medical or dental online marketing expert should work in close coordination with the doctor or dentist to understand the most important treatments or procedures … Continue reading “SEO for Physicians: Using Relevant Health Search Terms on your Website”
