December 17th, 2012 | Search Engine Optimization
Holiday season is the busiest time of the year for most businesses. People are more than willing to loosen their purse strings and make some extra spending to celebrate the holidays. Internet research plays an important role in influencing the purchase decisions of shoppers during the season. A study conducted by Google last year revealed that more than 75 percent of shoppers agree that Internet search influences their purchase decisions during the holidays. As a result, most businesses get into an overdrive with their online promotions to win a slice of the spending pie during this season. There is no … Continue reading “Top Three Holiday SEO Tips for Doctors and Dentists”
December 10th, 2012 | Search Engine Optimization
A brilliant medical website without a cohesive medical SEO strategy is quite like a limousine without gas – going nowhere. In a highly competitive and overcrowded online environment, even the best of websites can end up as non-starters, unless they are optimized adequately to attract the attention of search engines. Achieving top rankings in search results requires that your medical website must outperform literally thousands of equally deserving websites competing for the top ranks. The hard fact is that there is space for only very, very few websites in the top rankings. A vast majority of Internet searchers will rarely … Continue reading “Why does it take so long for me to see results from medical SEO?”
December 10th, 2012 | Search Engine Optimization
If you keep a track of the number of visitors to your medical website on a weekly or monthly basis, you will notice that in each period the number may vary quite significantly. The numbers may suddenly zoom up in a particular month, and while you are still enjoying the exciting extra exposure, you may find that the very next month the number of visitors nosedives to a level that is even below that of an average month. Why does this happen? A number of factors may influence how many unique and how many repeat visitors your health website receives … Continue reading “Why does the number of visitors on your medical website fluctuate?”
November 16th, 2012 | Search Engine Optimization
As more and more patients continue to rely on the Internet to search, review and evaluate doctors and dentists, it has become increasingly imperative for all medical professionals to take their online traffic with utmost seriousness. With brilliant medical or dental SEO techniques, it may be possible for you to generate targeted online traffic of patients to your medical or dental website. However, the real question still remains: How to get a patient from the website to actually fix an appointment and visit your office? The answer to this riddle lies in your medical web design, content and presentation. A … Continue reading “How to Get Patients from your Website to Visit your Office?”
November 2nd, 2012 | Search Engine Optimization
Holiday season need not be big just for the retailers. Doctors and dentists too can leverage this season creatively to their marketing advantage and get more patients. Put your patients first this season, and do something to make their festivity more special. One of the time-tested medical and dental marketing ideas for this season is to offer holiday discounts on some of your services, products and procedures. You may even consider giving some thoughtful gifts to the patients who visit you for treatment during the holiday season. Patients will appreciate it hugely, and it will make them know that you … Continue reading “How to Get More Patients this Holiday Season?”
September 16th, 2012 | Search Engine Optimization
Clearing Copyscape with rehashed content from other websites is not the way to build a strong online reputation and top page rankings for your medical website. Managing to avoid plagiarizing of content is not good enough for Google, according to Google’s SEO man, Matt Cutts. Google is increasingly emphasizing on differentiated content while assigning rankings to websites. Health marketing online experts need to take note that old SEO techniques such as article spinning are an absolute no-no in the current search engine environment where originality and uniqueness of the content are the key factors that eventually influence page rankings. Low … Continue reading “Differentiated Health Marketing Content: Google will Love it!”
September 16th, 2012 | Search Engine Optimization
Your Internet marketing campaign for your plastic surgery website must be founded upon the idea of delivering superlative value to your potential patients. The success of the campaign depends on how far you can go to create useful, relevant and compelling content for the readers, which makes them come back again and again, and improves their engagement levels with your website. Measure the Parameters that Matter Just because your cosmetic surgery marketing campaign is managing to achieve a lot of traffic is not an adequate measure of the success of your website. What is important is the quality of the … Continue reading “Optimize your Plastic Surgery Marketing Campaign on the Internet”
September 16th, 2012 | Search Engine Optimization
Google and other leading search engines have worked aggressively over the last two years to improve the search experience for users. Google algorithmic updates such as Panda and Penguin have resulted in sweeping changes that influence how medical website owners, administrators and SEO managers must run a website. Content is king more than ever before, and SEO for the sake of SEO is rapidly on its way out. Darwin’s theory of evolution stated that any species that fails to adapt to the changes in the external environment gradually goes extinct. The same is true of in the increasingly competitive world … Continue reading “Content is the New Mantra for Online Medical Marketing Success”
