Services Offered
Call Tracking Metrics
Setting up, managing and monitoring of call tracking accounts, tracking numbers, call alerts, notifications reports and other features such as the SMS feature offered by the team.
Call Tracking is about providing insights into missed opportunities, understanding caller trends and the effectiveness of marketing campaigns, etc.
To set up Call Tracking, first we pick a number similar to your existing office number and route calls to this from your existing number. Then we place the Call Tracking Number on your website and with labeling encourage new patients/clients to call that number. Your existing number will also be placed on the website and the wording would encourage your existing patients/clients to call that number.
To maintain NAP consistency, all online profiles and listings will be updated to show the Call Tracking number. Then through real-time reporting and alerts, you can monitor/be alerted to the busiest day/s, times and when you get the most missed calls, etc. These statistics can be generated weekly or monthly.
To be honest, unless someone is tracking, no one knows how many calls come in or how many calls are missed or dropped. With Call tracking, you have a good indication of how well our marketing efforts are doing month after month. Separate Call Tracking numbers can be allocated to track the effectiveness of your offline marketing activities (radio, print ads, etc.) and can even be used in online ads (Google ads and ad landing pages are typically hidden from search engines hence it does not affect NAP)
We also provide additional features such as SMS text messaging through your mobile website.
To set up Call Tracking, first we pick a number similar to your existing office number and route calls to this from your existing number. Then we place the Call Tracking Number on your website and with labeling encourage new patients/clients to call that number. Your existing number will also be placed on the website and the wording would encourage your existing patients/clients to call that number.
To maintain NAP consistency, all online profiles and listings will be updated to show the Call Tracking number. Then through real-time reporting and alerts, you can monitor/be alerted to the busiest day/s, times and when you get the most missed calls, etc. These statistics can be generated weekly or monthly.
To be honest, unless someone is tracking, no one knows how many calls come in or how many calls are missed or dropped. With Call tracking, you have a good indication of how well our marketing efforts are doing month after month. Separate Call Tracking numbers can be allocated to track the effectiveness of your offline marketing activities (radio, print ads, etc.) and can even be used in online ads (Google ads and ad landing pages are typically hidden from search engines hence it does not affect NAP)
We also provide additional features such as SMS text messaging through your mobile website.
Detailed Call Analysis Report
The team with your written permission would listen to a set number of calls and analyze each call to determine the following:
- New vs. existing patient/client count
- Why potential leads are not converting to actual patients/clients
- Depending on your monthly hours package, we can generate a Detailed Call Analysis Report every quarter, every other quarter, or annually
What our clients say?
Ekwa Marketing
5
![Dr. Gordon K.]()
Dr. Gordon K.
I cannot tell you how pleased and excited I am,about our web site and cannot believe how responsive you have been to Erica's and my requests. I have not seen another dental web site that I like as much as the one you have created for us and are constantly updating. Thank you so much.
Dr. Gordon K.
Ekwa Marketing
5
![Dr. Doug B.]()
Dr. Doug B.
As always, we appreciate your input and helpyou have given us so far. We have seen more new patients calling us who found us on Google, visited our site, liked the layout and what they saw, and decided to call. Some even from across town, which is about 20 miles. So you and your team are doing a GREAT job !!
Dr. Doug B.
Ekwa Marketing
5
![Dr. Thomas J.]()
Dr. Thomas J.
We have been looking for a website company to man and create our website for a long time now.Fortunately we have found Ekwa Marketingand they have met and exceeded our expectations. We no longer need to worry and work on the website and can spend our time with our patients and investing our time in our career which we love.
Dr. Thomas J.
Ekwa Marketing
5
![Dr. Dean D.]()
Dr. Dean D.
Ekwa Marketing is among the most professional and competent groupof individuals I have ever had the pleasure of dealing with in any industry. Their work is top notch and accomplishes what is set as the goals. I couldn't be happier with the results or the process. I highly recommend them.
Dr. Dean D.
Ekwa Marketing
5
![Dr. Jamil A.]()
Dr. Jamil A.
I am absolutely thrilled with Ekwa Marketing services!Everyone is awesome to work with and very professional. The traffic coming through my door is endless. We are continuously getting new patients. The results are worth every penny. I highly recommend Ekwa Marketing and their excellent marketing team.
Dr. Jamil A. Ekwa’s Thought Leadership
Digital Marketing for Doctors
When publications for doctors want to update them on digital marketing, they call for Ekwa’s expertise!
An expert to the experts, Ekwa’s marketing specialists have authored and published:
An expert to the experts, Ekwa’s marketing specialists have authored and published:
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20+Books
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10+Research Reports and Case Studies
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500+Articles
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15+Premier Industry Magazines and Journals
