September 17th, 2012 | Online Marketing and Management
Most of the aggressive health marketing consultants like to offer innovative strategies to doctors and dentists to find patients and gain more patients each day. However, the truth is that rather than go aggressively after more patients, it is far more useful to focus on the existing ones and build patient loyalty. An existing patient can bring in many new patients over a period of time just by his or her positive word of mouth publicity. In the medical professional, there is nothing more powerful that word of mouth. Potential new patients tend to pay the maximum attention to the … Continue reading “How to Get More Patients and Improve Patient Loyalty?”
September 17th, 2012 | Online Marketing and Management
Medical and dental marketing experts should take note that Google has finally updated its search algorithm to penalize websites that have received a number of copyright violation notices. This move will downgrade the targeted websites and their rankings in Google search results will be lowered. Google is not in the business of passing a judgment on whether a particular website violated the copyright laws. Therefore, it will not remove the targeted pages from its search results, but will lower their rankings. However, medical and dental SEO marketers can take heart from the fact that Google will continue to offer tools … Continue reading “Google’s New Penalty for Copyright Violating Websites”
September 17th, 2012 | Online Marketing and Management
Google’s “Penguin” update has adversely affected the page rankings of hundreds of thousands of websites that relied heavily on the old link building school. The impact on some sites has been so severe that SEO managers are compelled to re-start from scratch. Online medical marketing firms that manage websites for doctors and dentists need to review their page rankings post-Penguin, and find urgent solutions to restore their rankings, if they have been hit by this update. The first step must be to see if the medical website has engaged in any dubious link building schemes in order to boost the … Continue reading “The Penguin Update and its Impact on Medical Marketing”
September 17th, 2012 | Social Media Networking
Medical SEO experts can take a cue from the current global trends in social media networking, which has begun to play an integral part in the lives of many people. The total number of social media users in 2012 is estimated to rise by 19.2 percent over the total number in 2011, translating into 1.43 billion active users of social networks in 2012. This is a compelling fact that no health SEO and marketing expert can afford to ignore. Naysayers have been predicting a saturation point for social networks for quite some time, but that point does not appear to … Continue reading “Medical SEO: Global Trends in Social Media Usage”
September 16th, 2012 | Social Media Networking
A recent survey from the respected PwC Health Research Institute shatters the myth that patients may hesitate about searching and sharing health information over the Internet due to privacy concerns and doubts over the accuracy of online media. Experts engaged in doctor and dentist marketing activities can take heart from the findings of the report that reveal a growing trend among patients to rely on the Internet to search and share health related information. More than a third of American Internet users are accessing social networks such as Facebook, Twitter and YouTube to look for health information, discussing their symptoms, … Continue reading “Doctor Marketing: More People Using Social Media for Health Info”
September 16th, 2012 | Online Marketing and Management
IBM’s 2012 Global CEO Study undertook an extensive exercise to interview more than 1,700 CEOs in an effort to understand how the top corporate honchos perceive the future. The study can provide interesting insights for medical and dental professionals looking to expand their practices in the face of growing competition and the onslaught of online medical marketing and SEO from all directions. The IBM study reveals that a majority of CEOs are of the opinion that technology will be the most critical factor that will impact the structure of any organization over the next three years. In an increasingly interconnected … Continue reading “Inside a CEO’s Mind: IBM’s 2012 Global CEO Study”
September 16th, 2012 | Social Media Networking
A recent comScore report on social media marketing provides useful tips for dental marketing experts who are trying to leverage the power of Facebook to improve their search engine rankings. The report suggests that a growing number of businesses and professionals are developing their Facebook page as their most important brand promoter. The interesting part is that for many of the professionals and businesses making efforts on building a successful Facebook page, the monthly traffic received on the page far exceeds the traffic received on their website. Although Facebook is still not the primary tool of brand engagement for most … Continue reading “How Facebook can Promote Dental SEO and Marketing Efforts?”
September 16th, 2012 | Social Media Networking
Online marketing for dentists is fraught with challenges. Considering the stiff market competition and a growing awareness among practising dentists to use the power of dental SEO to promote their websites, it is not easy to achieve marketing success. In this scenario, it becomes critical to follow the current search engine marketing trends and follow the direction that Google is taking in its quest to give top rankings to most deserving websites. Social media networking has emerged as a major force that dental marketing experts cannot afford to ignore any longer. Facebook, in particular, has not only become an extremely … Continue reading “Online Dental Marketing: Integrate your Homepage with Facebook”
September 16th, 2012 | Online Marketing and Management
Localized SEO is a critical part of online healthcare marketing in most cases. This is because most medical and dental practices operate as standalone offices in a local area. Most of the patients who visit the doctor or dentist belong to the neighboring areas where the office is located. Therefore, the key in health SEO lies in driving the traffic of localized patients to visit the doctor’s website. Perhaps one of the best role models in how to optimize a medical website for local patients and follow best medical and dental marketing practices is Yelp.com. Yelp has positioned itself as … Continue reading “Yelp: A Role Model for Healthcare Marketing and SEO”
September 16th, 2012 | Search Engine Optimization
Clearing Copyscape with rehashed content from other websites is not the way to build a strong online reputation and top page rankings for your medical website. Managing to avoid plagiarizing of content is not good enough for Google, according to Google’s SEO man, Matt Cutts. Google is increasingly emphasizing on differentiated content while assigning rankings to websites. Health marketing online experts need to take note that old SEO techniques such as article spinning are an absolute no-no in the current search engine environment where originality and uniqueness of the content are the key factors that eventually influence page rankings. Low … Continue reading “Differentiated Health Marketing Content: Google will Love it!”
