March 13th, 2013 | Online Marketing and Management
Gone are the days when you could indulge in rampant link building for your dental website, and enjoy good search engine rankings just on that basis. Now quite the opposite is likely to happen if your website has too many low quality links. Dubious linking practices even by highly reputed websites have earned the wrath of Google and other search engines since last year. Google has been advising webmasters to clean up their link building act and steer clear of low quality links to their websites. If your dental website is still stuck with the old idea of reckless link … Continue reading “Get Rid of Poor Quality Links to your Dental Website”
March 13th, 2013 | Online Marketing and Management
In recent times, Google appears to have come down heavily against the age-old SEO tactic of excessive link building. Hundreds of thousands of websites, including doctor and dentist websites have been adversely affected in terms of their page rankings for various keywords. Webmasters have been trying to clean the extensive mess of low quality links, which they believe may be causing lower page rankings for their sites. Google has issued guidelines regarding how a website can get rid of unreliable links that may be doing it more harm than good. In fact, it has also introduced a tool that helps … Continue reading “Google lets you Disown Unwarranted Links to your Medical Site”
February 20th, 2013 | Online Marketing and Management
Many healthcare SEO professionals and Internet marketers still continue to believe in the old school wisdom that external and internal SEO techniques can ensure top search rankings for any website. However, the truth is that the traditional SEO approach is now largely antiquated, and the content, quality and substance of a website is the new prime mover for search rankings. Google and other prominent search engines are continually improving their search algorithms to successfully identify websites that offer great content, and pull down the rankings of websites that solely go after SEO techniques to manipulate the search algorithms. One of … Continue reading “Healthcare SEO: Follow Google’s Guidance on Web Content”
February 20th, 2013 | Online Marketing and Management
Google and other leading search engines have been relentlessly pursuing their goal to identify the most deserving websites and rank them on top in search results. In the process, these search engines have been working round the clock to improve their search algorithms and pull down the rankings of websites that are weak on content. All such websites that offer low-quality content and have been built primarily around a motive to ‘game’ the search algorithms have increasingly found themselves completely out of favor with the search engines in the last two years. If your healthcare website is among the ones … Continue reading “Does your Medical Website Need a Serious Content Clean-up?”
February 7th, 2013 | Latest Happenings in Healthcare
The recent Pew Internet survey shows that 85 percent of American adults own a mobile phone, out of which 53 percent own smartphones. In other words, about 45 percent of all U.S. adults own a smartphone. Nearly one-third of mobile phone owners have used their phone in the past one year to look for health related information. This figure is almost double of the figure indicated in a two-year old national survey. 52 percent of smartphone owners look for health information using their device. The most common categories of mobile phone users who use their device to find health information … Continue reading “Mobile Marketing for Healthcare Professionals: Pew Internet Survey”
February 7th, 2013 | Latest Happenings in Healthcare
The use of social media to search and share health related information is growing slowly but steadily in the United States. The latest Pew Internet Survey finds that health information does have a steady social life of its own on the Internet. People not only make use of their social networks to look for health related information, but also for peer to peer support. Many social media users share health related stories and personal experiences to help each other. According to the Pew survey, 26 percent of the respondents said they had read or viewed someone’s personal experience related to … Continue reading “Social Media Marketing for Doctors: Pew Internet Survey”
February 7th, 2013 | Latest Happenings in Healthcare
SEO for doctors and dentists has emerged as one of the most potent tools to promote their practices online at an affordable cost. According to the recent Pew Internet Survey results, 80 percent of all online health inquiries begin at a search engine. That single statistic reveals in the immense potential power of medical SEO marketing, considering that 72 percent of all American adult Internet users say that they checked out the Internet for some kind of health information in the last one year. Searches for health issues ranging from cosmetic to minor to serious are conducted vigorously, apart from … Continue reading “SEO for Doctors: Pew Internet Survey”
February 7th, 2013 | Latest Happenings in Healthcare
The recent national survey conducted by the Internet & American Life Project of the Pew Research Center provides some interesting insights for healthcare marketers. The survey was carried out across the country by Princeton Survey Research Associates International. A total number of 3,014 adults living in the U.S. were interviewed over a period of one month between August and September last year. The study received support from the California Healthcare Foundation, an independent nonprofit committed to improving healthcare in the state. According to the survey findings, 81 percent of American adults are Internet users, and out of them 59 percent … Continue reading “Healthcare Marketing: Pew Internet Survey”
January 31st, 2013 | Online Marketing and Management
Internet scams have become more sophisticated over the years, making it difficult to detect them, unless you are alert to the key pointers indicating a probable scam. A study conducted by BackgroundCheck.org revealed that between 2005 and 2009, Internet scam complaints grew three-fold from about 100,000 per year to more than 300,000 per year. Identity Theft and Advance Fee Fraud were the most commonly reported scams by the complainants during this period. Businesses and individuals lose hundreds of millions of dollars each year to online scams. List of Key Pointers Here is a list of pointers publicly advised by organizations … Continue reading “How to Identify an Internet Scam?”
January 22nd, 2013 | Online Marketing and Management
Any medical or dental practice today cannot afford to ignore medical Internet marketing and SEO for doctors as a key strategy to getting more patients. If you are one of those medical or dental practitioners who is struggling to find the best answer to how to get more patients for your practice, consider medical or dental SEO as one of the most effective and affordable marketing solutions available to you. To begin with, you need a comprehensive medical website optimized for top search rankings on all the leading search engines. Your website must be able to deliver exclusive and original … Continue reading “SEO for Doctors: How to Get More Patients for your Practice?”
