May 17th, 2013 | Search Engine Optimization
A key aspect of all things Internet is “user friendly.” Everything from online tools and resources, to the way a visitor interacts with a brand over the internet is marked by ease of use. Medical practice websites in particular need to pay special attention to how quickly and easily a potential patient can assimilate the information provided. Infographics in essence rule this area. They are easy to understand and can be used to deliver an accurate synopsis of critical points. What’s more is that these pictorial representations can easily be shared over popular social medica platforms including Facebook, Google + … Continue reading “Creating an Attractive Medical Infographic”
May 14th, 2013 | Search Engine Optimization
Maintaining a steady stream of patients to their practice is one of the biggest challenges that doctors and dentists across the globe face. And as more “just around the corner” speciality medical centers spring up, physicians with independent practices are hard pressed to offer health care services that include the latest advances in medical practices and technology. You can’t merely rely on a proven track record of providing exceptional healthcare services to secure your patient base. The first step in deciding if you are the doctor for them begins with an online search. Potential patients assess a medical practice first … Continue reading “Infographics in Medical Practice Marketing Strategy”
May 14th, 2013 | Social Media Networking
It’s a well documented fact that social media platforms such as Facebook and Twitter have revolutionized the marketing landscape for large businesses, SMBs and now even medical and dental practices. Vibrant as it is, the social networking domain is in a state of constant change, which ironically is one of its biggest selling points. Joining the long line of social media marketing options available to medical and dental practices is Pinterest. With its “out of the box” marketing capabilities, this unique photo sharing social medium is all set to drive social media marketing strategies. What is Pinterest? One of the … Continue reading ““Pin” Your Medical Practice on the Virtual Bulletin Board with Pinterest”
May 14th, 2013 | Online Marketing and Management
Running a successful medical or dental practice in a highly-competitive environment has made it imperative for medical practitioner’s to be equally adept with marketing strategies as they are with their clinical skills. Potential patients and clients are not looking for the “next best option.” They want the best and the most capable doctor available. The demand for highly skilled medical practitioners is not going to let up anytime soon. And the fact that new treatment options, improved and stronger drugs, and access to better medical services and customized insurance solutions, are no longer deal clinchers, has only served to galvanize … Continue reading “The Thought Leadership Marketing Approach in Medical Practices”
March 22nd, 2013 | Online Marketing and Management
If you are operating on a tight marketing budget to promote your medical or dental practice, consider the following low-cost ideas that really work: Create a Vibrant Company Page on Facebook If you are not channeling the power of Facebook to promote your medical or dental practice, you are missing out on a big opportunity. You do not need to consume your marketing dollars in placing paid ads on Google or Facebook. All you need to do is create a professional looking company page for your practice, and nurture it with a passion. Engage with your Facebook fans closely, disseminate … Continue reading “3 Low-cost Marketing Ideas for your Practice”
March 20th, 2013 | Latest Happenings in Healthcare
The online video market has proliferated extensively in recent years with several new avenues of exposure coming up. Internet users are increasingly inclined in favor of watching an effective video that presents information in a succinct manner compared to reading through reams of text to find something of immediate relevance to them. Doctors and dentists can put online video marketing to very effective use, particularly considering the fact that their nature of work provides them with immense material to put on video. Potential patients are keen to know and understand how a particular medical or dental procedure is performed, and … Continue reading “Online Video Marketing for Doctors”
March 20th, 2013 | Latest Happenings in Healthcare
Google has been relentless in its pursuits to promote Google+ as one of the most important future elements of the Internet. Since Google controls a lion’s share of the global online search business, clearly Internet marketers and SEO specialists are waking up to the realization that if they ignore Google+, they will be doing so only at their own peril. Google has been encouraging webmasters, content managers and website owners to provide information on the Internet that can be connected to verified online profiles. Anonymity spells low quality on the Internet in most cases, and Google is building a strong … Continue reading “Is your Medical or Dental Practice on Google+?”
March 20th, 2013 | Latest Happenings in Healthcare
As mobile phone technology and usage continues to grow by leaps and bounds, it is becoming important for doctors and dentists to include the mobile phone as a critical part of their healthcare marketing strategy. The trend of mobile searches is on the rise, and even in terms of plain messaging, the mobile phone manages to catch the attention of more people than what a conventional email is able to do. With the increasing depth and range of ‘mobile conversions’ among consumers, Google in association with Nielsen, has gone ahead and conducted a study to better understand the true value … Continue reading “Mobile Phone and your Healthcare Marketing Strategy”
March 14th, 2013 | Social Media Networking
Social network marketing is all about being personalized and thoughtful. A number of doctors and dentists like to hand over their social media accounts to their staff or outside professionals. There is no harm in delegating or outsourcing your medical or dental marketing activities on social media, but it is crucial to stay in touch with how the social interactions are taking place. Small personal gestures on social media can make a big difference to how your local potential patients on various social networks perceive your practice. The focus of your online social interactions must be to build relationships with … Continue reading “Social Marketing for your Medical Practice with a Personal Touch”
March 13th, 2013 | Online Marketing and Management
A recent study conducted by Junta42 and MarketingProfs revealed that 90 percent of the organizations use content as one of the ways to market their products and services. Organizations make use of popular content strategies to promote their business online. 78 percent make use of social media and online articles and 61 percent make use of eNewsletters. B2B marketers apportion more than 25 percent of their marketing budgets to content marketing strategies. Web analytics are a crucial source of information to let you know how your online dental content marketing strategy may be working. Search engine algorithms pick up signals … Continue reading “Content Marketing for your Dental Practice”
